Folks often assume that a Message Bus is a JMS though so you may wish to refer to the JMS component for traditional MOM support.
Of course there are also ESB products such as Apache ServiceMix which serve as full fledged message busses.
The following demonstrates how the Camel message bus can be used to communicate with consumers and producers
Using the Fluent Builders
Using the Spring XML Extensions
Using This Pattern
If you would like to use this EIP Pattern then please read the Getting Started, you may also find the Architecture useful particularly the description of Endpoint and URIs. Then you could try out some of the Examples first before trying this pattern out.