When you use the JBI endpoint as follows
you automatically expose the endpoint to the NMR bus where service qname is
and endpoint name is MyEndpoint.
Then if you send a message via the JBI NMR to this JBI endpoint then it will be sent to the above Camel route.
Sending works in the same way: you use
to send messages to JBI endpoint deployed to the bus.
I noticed that people are used to somehow 'declaring' endpoints in SMX. In camel it is enough to simply start a flow from a jbi endpoint and camel will create it automatically.